The report predicts that the country’s digital economy will experience a growth rate of 31% this year compared to the same period last year, reaching $ 21 billion.
This is encouraging in the context of the shrinking online travel market. If this growth continues, Vietnam’s GMV is expected to reach $ 57 billion by 2025.
Since the reappearance of Covid-19 in the first half of this year, the country has added 8 million digital consumers, more than half of whom come from non-metropolitan areas.
Notably, 99% of these new consumers expressed their intention to continue using the online services after the pandemic, showing a very high level of adoption of the digital services and products of the users in our country.
Thirty percent of digital merchants believe they would not have survived the pandemic without digital platforms.
Digital financial services are also becoming essential enablers, with 99% of digital merchants now accepting digital payments and 72% having adopted digital lending solutions. Many are also adopting digital tools to engage with their customers, with 72% expecting to increase the use of digital marketing tools over the next five years.
The report also assesses that Vietnam remains an attractive innovation hub as global capital continues to flow.
Investments and transactions soared in the first half of 2021 to an all-time high of $ 1.37 billion, surpassing full-year investments in recent years, fueled by investor interest in digital start-ups in the fields of electronic commerce, fintech, health and edtech.
As for Southeast Asia, the report highlights that the region is on track to become a digital economy worth US $ 1 trillion by 2030.
The main driver of this is over 440 million internet users, including 350 million digital consumers in the region.
Since the start of the pandemic, Southeast Asia has added 60 million new digital consumers, of which 20 million have joined in the first half of this year.
Driven by the Covid-19 pandemic, digital consumers in Southeast Asia have spent more on online services.
As a result, Southeast Asia’s GMV is expected to reach $ 174 billion by the end of the year, and is expected to exceed $ 360 billion by 2025, more than the previous forecast of $ 300 billion. of dollars.