Global Digital Advertising Market Report 2022: Technological Advancements, Rise in Digital Ad Spend, Increase in Internet Users and Prevalence of Mobile Phones and Digital Media Driving Growth – ResearchAndMarkets.com

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DUBLIN–(BUSINESS WIRE)–The “Global Digital Advertising Market 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format (Digital Ad, Paid Internet Search, Social Media, Online Video, Others) , Vertical, and Region: Growth Opportunities and Business Strategy report has been added to from ResearchAndMarkets.com offer.

The global digital advertising market is expected to reach $1,065.8 billion in 2031 with a 2021-2031 CAGR of 10.34%, driven by advancements in technology, rising digital ad spend, growth in internet users and the prevalence of mobile phones and digital media around the world.

In-depth qualitative analyzes include the identification and investigation of the following aspects:

  • Market structure

  • Growth engines

  • Constraints and challenges

  • Emerging Product Trends and Market Opportunities

  • Porter’s Five Forces

The global market trend and outlook is predicted in an optimistic, balanced and conservative view. The balanced projection (most likely) is used to quantify the global digital advertising market across all classification aspects from the perspective of platform, ad format, vertical, and region.

Based on platform, the global market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.

  • mobile ad

  • In-APP

  • mobile-web

  • ad for computer

  • Digital television and others

On the basis of advertising format, the global market is segmented into the following sub-markets with annual revenue for 2018-2031 (historic and forecast) included in each section.

  • Digital signage ad

  • Programmatic transactions

  • Non-programmatic transactions

  • Paid search on the Internet

  • social media

  • online video

  • Others

On the basis of industry vertical, the global market is segmented into the following sub-markets with annual revenues for 2018-2031 (historical and forecast) included in each section.

  • Media and Entertainment

  • Consumer goods and retail industry

  • Banking, financial services and insurance

  • Telecommunications IT sector

  • The travel industry

  • Health sector

  • Manufacturing and supply chain

  • Transport and logistics

  • Energy, Electricity and Utilities

  • Other Industries

Geographically, the following regions as well as national/local markets listed are fully investigated:

  • APAC (Japan, China, South Korea, Australia, Indonesia and rest of APAC)

  • Europe (Germany, UK, France, Russia, Italy, Rest of Europe)

  • North America (USA and Canada)

  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America)

  • RoW (Saudi Arabia, United Arab Emirates, Egypt)

Selected key players:

  • Ali Baba

  • Amazon

  • Apple Inc.

  • Applovin Corporation

  • Baidu

  • facebook inc.

  • Google Inc.

  • Microsoft Corporation

  • nokia

  • sina

  • Tencent

  • Twitter

  • Verizon

  • Yahoo! Inc.

Main topics covered:

1. Introduction

2 Market Overview and Qualitative Analysis

3 Global Market Segmentation by Platform

4 Global Market Segmentation by Ad Format

5 Global Market Segmentation by Vertical

6 Global Market Segmentation by Region

7 Competitive Landscape

8 Investing in the global market: risk assessment and management

For more information on this report visit https://www.researchandmarkets.com/r/traxo2

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